We help websites help their customers get things done.
Every website is full of things people want to do — track an order, book a table, start a return, ask a question. wh.ax makes those actions clear, official and ready to use: for your customers, and for the AI agents now acting on their behalf.
Why we built it
The web was built for reading. But people don't come to your site to read — they come to do something. Too often the thing they want is buried under menus and tabs. And now AI agents are turning up too, guessing their way around your site on your customers' behalf.
wh.ax turns the useful things on your website into clear actions with one job each. People can take them. Agents can take them. And because you publish and verify them, everyone can trust them.
What we believe
- Actions, not pages. What someone can do matters more than what they can read.
- The owner is in control. You decide what's official. Nothing is verified until you say so.
- For people and AI alike. The same clear action serves a customer and serves their agent.
- Trust is earned by proof. Official actions are verified by the site owner — never guessed.
- Right, not guessed. AI will answer for your business whether you curate it or not. Better it speaks from your verified actions than from a hallucination.
wh.ax is built by Nige Ltd, England & Wales.